Archive for the 'Display Ad' Category

Will the Recession Kill Web 2.0? Advertorial on Wall Street Journal Says So!

Of all the obvious things floating on Internet, least obvious is that we are in big soup. Economically speaking. When bad economics is in full swing, assumptions we collected during great times are dangerous to hide behind.
Web2.0 companies relied heavily on advertisement as their preferred business model. With enough eyeballs we can convert enough visitors [...]

Overture struggling to maintain their numbers. Ad market softening?

In another sign of slowing display ad market, Tiernan Ray writes about Overtures struggle to grow it’s display ad revenue numbers.
“sources” are telling him online advertising is slowing, mostly outside of paid search ads, in areas such as display ads, and online publishers are making less money off each ad. Omniture’s software, which customers use [...]


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