Microsoft, along with Marchex, is under the gun for using aggressive mobile advertising methods. Microsoft acquired Smart Tonic in 2007. SmartTonic aims to provide all-round spanning ad serving technology to ad management. This all round approach, involving over the top call tracking, has made Center for Digital Democracy very unhappy. Here is a [...]

More you read, and we are reading more, more we run the risk of losing common sense. Media is changing, you can’t deny that. Source of information and diversity in opinion both are increasing exponentially. Can trust follow that same mathematical trajectory? It’s possible but we are not wired for instant trust the way we [...]

Of all the obvious things floating on Internet, least obvious is that we are in big soup. Economically speaking. When bad economics is in full swing, assumptions we collected during great times are dangerous to hide behind.
Web2.0 companies relied heavily on advertisement as their preferred business model. With enough eyeballs we can convert enough visitors [...]

Monetization issue is gaining attention. With recession fears growing every day, time to critically review business model is here. Big social networking players are not shy about making tall claims. Here is a quick run down of how they did recently.
Myspace claimed important client - Cartier - Â dispelling notion that MySpace user base is [...]