Tuesday
Social Network Monetization Battle. Quick Roundup of Myspace, Facebook, and Orkut
Monetization issue is gaining attention. With recession fears growing every day, time to critically review business model is here. Big social networking players are not shy about making tall claims. Here is a quick run down of how they did recently.
Myspace claimed important client - Cartier - dispelling notion that MySpace user base is all run of the mill (read no class!). Myspace executives are claiming that 85% of MySpace’s audience is over 18. If that’s not surprising then check this claim - 40% of all Moms are on MySpace and more people making $100,000 or more are on the network. This should change how marketers view Myspace demographics.
Facebook is getting close to rolling out new profile interface. Monetization objectives are key in user interface design. This is clearly designed to optimize contextual ad rendering as well as engage users in persuasive commerce. Something to watch.
Google’s Orkut continues to strengthen their early lead in emerging market. Orkut has a strong lead in Brazil and India. Indian developers prefer Orkut over Facebook and Myspace. “73% of them said they had used Orkut, as compared to 35% for Facebook and 32% for MySpace.” (Evans Data Corp). Marketers looking towards emerging market should be creative about developing OpenSocial applications. App installs will provide better return in the short run.
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Community oriented online services are still growing up in India market. Cellphone penetration is order of magnitude higher than PC based internet access. For new applications, it’s natural to address mobile market before addressing still emerging PC based web services. Riding on that assumption, Mumbai based Webaroo launched SMSGupshup - a sms based community site.
Very [...]
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In another sign of slowing display ad market, Tiernan Ray writes about Overtures struggle to grow it’s display ad revenue numbers.
“sources” are telling him online advertising is slowing, mostly outside of paid search ads, in areas such as display ads, and online publishers are making less money off each ad. Omniture’s software, which customers use [...]
FriendFeed got it’s mojo by learning from Facebook’s extremely popular news feed functionality. Now Facebook getting it’s revenge. One feed at a time, Facebook is adding more feed power in it’s database.
Today Facebook Facebook product manager, Peter, announced on his blog that Facebook can now import activity from YouTube, StumbleUpon, Hulu, Pandora, Last.fm, [...]
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