Community oriented online services are still growing up in India market. Cellphone penetration is order of magnitude higher than PC based internet access. For new applications, it’s natural to address mobile market before addressing still emerging PC based web services. Riding on that assumption, Mumbai based Webaroo launched SMSGupshup - a sms based community site.
Very few online platforms are able to successfully marry mobile and PC based social community experience. Twitter has shown the way, it has strong community support but it’s suffering from scaling issues. SMSGupshup can really grow to have global userbase if they can expand their core offering. To go after bigger opportunity, they recently secured new round of venture financing, as reported by Pluggin.
$10 million expansion round was led by Helion Ventures and Charles River Ventures.
Industry vendors are betting on global mobile messaging revenue to reach US$165bn by 2011. Social networking experience is supposed to play critical role in increasing sms message volume.
For marketers this offers near real time engagement with target customer base. Younger demographics and precision targeting also puts this market at higher valuation compared to regular social network such as Orkut.
Yume Networks, broadband video advertisement network, has announced a major deal with Microsoft. Jayant Kadambi, CEO, made this announcement on Yume corporate blog. This deal will help Microsoft sell unsold inventory across it's MSN/Live online services.
We are ... continue
In another sign of slowing display ad market, Tiernan Ray writes about Overtures struggle to grow it's display ad revenue numbers.
“sources” are telling him online advertising is slowing, mostly outside of paid search ads, in areas such ... continue
FriendFeed got it's mojo by learning from Facebook's extremely popular news feed functionality. Now Facebook getting it's revenge. One feed at a time, Facebook is adding more feed power in it's database.
Today Facebook Facebook product ... continue
We all know how social computing is changing world and especially world of media. At OpenApp we hope to keep updating you on the constantly changing world of social computing and social media.
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Yume Networks, broadband video advertisement network, has announced a major deal with Microsoft. Jayant Kadambi, CEO, made this announcement on Yume corporate blog. This deal will help Microsoft sell unsold inventory across it's MSN/Live online services.
We are proud to announce not only that we can now offer advertisers MSN inventory, but we have also been selected as the video ad platform to serve and manage all of Microsoft’s unsold and excess video inventory. For little YuMe, this is great validation of our technology, our platform and our business in general. Our network now reaches over 65% of the US online ... continue
Community oriented online services are still growing up in India market. Cellphone penetration is order of magnitude higher than PC based internet access. For new applications, it's natural to address mobile market before addressing still emerging PC based web services. Riding on that assumption, Mumbai based Webaroo launched SMSGupshup - a sms based community site.
Very few online platforms are able to successfully marry mobile and PC based social community experience. Twitter has shown the way, it has strong community support but it's suffering from scaling issues. SMSGupshup can really grow to have global userbase if they can expand their core ... continue